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Balmain CMO: NFTs a 'Powerful Tool' For Luxury Fashion Brands

Luxury brands are leaning hard into the Web3 revolution—and wrestling with the challenges posed by decentralization.

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Older archive item. Useful for background and entity history, but not a fresh market-moving signal.

Balmain CMO: NFTs a 'Powerful Tool' For Luxury Fashion Brands
Luxury brands are leaning hard into the Web3 revolution—and wrestling with the challenges posed by decentralization.

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This nft story adds another data point to the current market tape and is useful when read alongside nearby source coverage.

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