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Balmain CMO: NFTs a 'Powerful Tool' For Luxury Fashion Brands

Luxury brands are leaning hard into the Web3 revolution—and wrestling with the challenges posed by decentralization.

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Older archive item. Useful for background and entity history, but not a fresh market-moving signal.

Balmain CMO: NFTs a 'Powerful Tool' For Luxury Fashion Brands
Luxury brands are leaning hard into the Web3 revolution—and wrestling with the challenges posed by decentralization.

Why this matters

This nft story adds another data point to the current market tape and is useful when read alongside nearby source coverage.

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