Barbie-verse: Mattel inks multi-year deal with Cryptoys NFT marketplace
Mattel plans to use its intellectual property featuring brands such as Barbie and Hot Wheels to create playable avatars sold as NFTs in an upcoming metaverse.
Mattel plans to use its intellectual property featuring brands such as Barbie and Hot Wheels to create playable avatars sold as NFTs in an upcoming metaverse.
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