Barbie-verse: Mattel inks multi-year deal with Cryptoys NFT marketplace
Mattel plans to use its intellectual property featuring brands such as Barbie and Hot Wheels to create playable avatars sold as NFTs in an upcoming metaverse.
Archive context
Older archive item. Useful for background and entity history, but not a fresh market-moving signal.
Mattel plans to use its intellectual property featuring brands such as Barbie and Hot Wheels to create playable avatars sold as NFTs in an upcoming metaverse.
Why this matters
This nft story adds another data point to the current market tape and is useful when read alongside nearby source coverage.
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