Fashion and Beauty Firm Vogue Singapore to Drop NFT Covers via Opensea
On November 10, 2021, Vogue Singapore, a team dedicated to fashion, beauty, and “stories that matter,” is launching a non-fungible token (NFT) drop on the marketplace Opensea. The drop will be the fashion and lifestyle m...
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Older archive item. Useful for background and entity history, but not a fresh market-moving signal.
On November 10, 2021, Vogue Singapore, a team dedicated to fashion, beauty, and “stories that matter,” is launching a non-fungible token (NFT) drop on the marketplace Opensea. The drop will be the fashion and lifestyle magazine’s first NFT collection featuring digital-only Vogue covers crafted by NFT artists.
Vogue to Drop the Firm’s First NFT Collection
The fashion and lifestyle magazine Vogue and its subsidiary from Singapore is entering the world of non-fungible token (NFT) collectibles. The fashion firm is an old company as it was founded in 1892 by Arthur Baldwin Turnure, and the American company has since created a number of international offshoots.
Vogue Singapore announced the launch of Vogue’s first NFT collection hosted on Opensea on November 10. The drop will feature “two digital-only cover NFTs created in collaboration with local and international digital designers,” Vogue Singapore’s team details.
One of the Vogue Singapore NFT covers was crafted by the metaverse artist and Nike 3D designer, Chad Knight, alongside Jamela Law and Lionel Wong of Singapore-based design firm, Baëlf Design. The animated cover created by Knight, Law, and Wong is called “Triumphant Awakening.”
The cover “presents a gold statuette standing in front of a rotating blue planet with a radiant sun perennially rising and setting in an elliptical arc. A regal headdress — envisaged by Baëlf Design using an AI-algorithm to create organic fractal patterns — adorns the goddess, finely detailed and liberated from the laws of physics,” Vogue Singapore’s announcement explains.
The second digital Vogue cover is called “The Renaixance Rising,” and the cover was made to be a programmable NFT. NFT artists The Fabricant and Shavonne Wong created the “The Renaixance Rising” piece, and the art’s lighting changes depending on the time of day it is viewed. Furthermore, Vogue is also launching two “beauty NFTs” designed by Korean make-up maestro Dain Yoon and with the Singaporean-Italian studio Lanzavecchia + Wai.
“All inspired by the global theme of ‘New Beginnings’, Yoon’s work features various surreal interpretations of a new dawn — from cherry blossoms painted on her body to an intricate peacock make-up look emblazoned on her face — while Lanzavecchia + Wai has created the ‘Living Vase 01’ and ‘Flower: Collectible’ that depicts an eternal flowering vase that blooms and wilts with each sunrise,” Vogue Singapore’s announcement concludes.
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This nft story adds another data point to the current market tape and is useful when read alongside nearby source coverage.
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