Rolling Stone Partners With Coinbase, First Collaboration Is a Limited Edition NFT Collection

Following a two-year hiatus, the American magazine that’s dedicated to music, politics, and popular culture, Rolling Stone, announced the return of Rolling Stone Live. According to the publication, the Rolling Stone Live event marks the company’s first collaboration with Coinbase and the two firms will be dropping exclusive non-fungible tokens (NFTs).

Rolling Stone has teamed up with Coinbase in order to drop an exclusive Rolling Stone Live NFT collection featuring 12 digital artists in the blockchain space. According to Rolling Stone, the artists were tasked with creating the NFTs that also showcase the Rolling Stone logo. Artists include Deadfellaz, Elise Swopes, Boss Beauties, Kideight, Mikegrillmadeit, Markthehabibi, Domino, Giant Swan, Alida Sun, Jeff Manning, Mister Goldie, and Emonee LaRussa.

The American magazine says the event “marks the beginning of an ongoing partnership” between Rolling Stone and Coinbase. Later in the year, the announcement notes that the artwork will be animated before they are available for purchase via the marketplace Coinbase NFT. “The limited release will offer fans an extraordinary chance to own a piece of history created by some of the crypto space’s most influential digital artists,” Rolling Stone’s announcement explains.

The partnership with Coinbase and the exclusive non-fungible token drop is not Rolling Stone’s first time experimenting with NFTs. Rolling Stone partnered with the Bored Ape Yacht Club (BAYC) NFT project last year and issued a special collector’s edition zine. Lisa Mayer the founder and CEO of Boss Beauties said her team is thrilled to contribute to the collection of NFTs.

“Having the opportunity to collaborate with an iconic brand like Rolling Stone and an innovative company like Coinbase has been so inspiring,” Mayer said in a statement about the announcement on February 3. “We’re honored to be included alongside so many other notable creators and are excited to see how it all comes together,” the Boss Beauties executive added.

This year, Rolling Stone Live (Rslive2022) will feature musical performances by Kaskade, Tinashe, Iann Dior, and a DJ set by Lil Jon. Leading up to Rslive2022, the firms Doordash and Twitch will work with Rolling Stone to host on-site studio sessions. The Rslive2022 logo further showcases that Coinbase is presenting this year’s Rolling Stone Live event on February 12, 2022.

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