Smart TVs and NFTs Collide: Samsung Introduces World’s First Television-Based NFT Platform

The well known electronics giant Samsung, the manufacturer of LCD and LED panels, laptops, mobile phones, memory chips, and televisions, revealed that the firm’s upcoming smart TVs will incorporate non-fungible token (NFT) technology.

One of the largest electronics manufacturers worldwide, Samsung Electronics, has noticed how popular NFTs are today and the company believes there’s something needed to view these digital artworks. The U.S. Samsung Newsroom published a summary of the company’s latest lineup of MICRO LED, Neo QLED, and Lifestyle TVs with “cutting-edge personalization options.”

The NFT description is toward the end of the announcement which explains that “Samsung’s 2022 Smart TVs come with a new Smart Hub.” In addition to features like the “Gaming Hub,” “Watch All,” and an NFT Platform. “This application features an intuitive, integrated platform for discovering, purchasing and trading digital artwork through MICRO LED, Neo QLED and The Frame,” Samsung’s announcement details.



Samsung also spoke about the NFT Platform with the news publication The Verge as the company said it has noticed the popularity of NFT technology. The electronics giant says the new TVs will be the first of their kind with an NFT explorer and market.

“With demand for NFTs on the rise, the need for a solution to today’s fragmented viewing and purchasing landscape has never been greater. In 2022, Samsung is introducing the world’s first TV screen-based NFT explorer and marketplace aggregator, a groundbreaking platform that lets you browse, purchase, and display your favorite art — all in one place,” Samsung said.

Samsung’s entry into the world of NFTs has come as a great number of well known brands and celebrities have jumped on the NFT bandwagon. Last year, single NFTs sold for multi-millions in crypto-assets and a number of NFT projects have gathered billion-dollar market caps.

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