Warner Bros. to Launch Hybrid Physical and Digital DC Comics-Themed NFT Trading Cards

The multinational mass media and entertainment conglomerate Warner Bros. has announced the firm is working with Cartamundi Group in order to launch DC Comics-themed hybrid trading cards. DC multiverse fans can leverage the Hro application in order to gain access to their favorite DC superheroes, supervillains, and other DC characters.

Warner Bros. has plans to release millions of DC Comics-themed physical cards designed by Cartamundi Group that are also tethered to redeemable non-fungible token (NFT) collectibles. Cartamundi is a manufacturer of card and board games and the company owns the playing card brand Ace. According to the announcement, published on March 10, Warner Bros. plans to release the hybrid collectibles via a new platform called the Hro app. The announcement further details that hybrid packs of collectibles will range in price between $5 and $120.

The redeemable DC Comics-themed NFTs will be issued using the Ethereum-based layer two (L2) protocol Immutable X. “DC Hybrid Trading Cards by Hro will hit shelves and digital wallets in March 2022, with additional and limited-edition content coming throughout the year,” the DC Comics NFT collection announcement details. Moreover, Warner Bros. also noted that the action film “The Batman,” will also be featured among the DC Comics-themed hybrid trading cards.

The NFT compilation of digital collectibles set to premiere later this month is not the first time DC Comics has released NFTs. In mid-October 2021, the company issued what DC Comics called “the largest NFT drop ever,” during last year’s Fandome conference. Additionally, DC Comics competitor Marvel has been dropping Marvel-themed superhero and supervillain NFTs over the last 12 months as well.

DC Comics has also worked with Veve Collectibles and has released NFT collectibles featuring some of the company’s most well-known comic book characters. Warner Bros. has been dropping NFT collections from different movies like the Matrix NFTs from the recent film “The Matrix Resurrections.” The Matrix NFTs were issued after Warner Bros. launched official Space Jam NFTs with the Miami-based firm Nifty’s.

“Trading cards have been a favorite of fans for decades. Combining that enthusiasm for collecting with a custom NFT is just brilliant, and this program brings the DC brand to fans in a way that’s never been done before,” Pam Lifford, president of Warnermedia’s Global Brands and Experiences department remarked during the announcement. “This platform will provide fans a whole new way to engage with their favorite characters from across the DC multiverse and even expand their ability to interact with other collectors.”

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