Trump-Backed World Liberty Financial Denies Token Sales Amid Market Speculation

The denial follows a recent report alleging that the company had engaged in token swaps with various blockchain projects.

In a statement issued on social media, World Liberty Financial clarified that its recent asset movements were part of its treasury management strategy and not indicative of token sales. “To be clear, we are not selling tokens — we are simply reallocating assets for ordinary business purposes,” the company stated.

The response came shortly after Blockworks reported that the firm was actively seeking to exchange at least $10 million worth of WLFI tokens for equivalent amounts of other cryptocurrencies. The report, citing anonymous sources, also claimed that a 10% fee was being charged for these transactions.

WLFI launch stated they are backed by Trump Source: WLFI official X account

Currently, World Liberty Financial holds approximately $373 million in digital assets, with significant stakes in Ether (ETH) and Wrapped Bitcoin (WBTC). The company’s crypto portfolio also includes assets such as USD Coin (USDC), Chainlink (LINK), Aave (AAVE), Tron (TRX), and Uniswap (UNI).

World Liberty reportedly bought 86,000 ETH in the past 8 hours, spending $220 million. This brings its total ETH holdings to $420 million.

The project initially gained attention during the lead-up to the U.S. presidential election, positioning itself as a DeFi platform offering yield-generating opportunities and lending services. By January 20, it had completed the sale of 20% of its total token supply, raising $300 million at a price of $0.015 per WLFI token. Due to what the company described as “massive demand,” it announced plans to sell an additional 5% of its remaining tokens.

Justin Sun, the founder of Tron, emerged as a major investor in the project, purchasing $30 million worth of WLFI in November and later increasing his stake with a $45 million investment. His involvement raised further questions after he was appointed as an advisor to the company.

Despite its fundraising success, World Liberty Financial has faced skepticism from figures in the financial and crypto industries. Former White House communications director Anthony Scaramucci criticized the project, labeling it a “scammy grift,” while billionaire investor Mark Cuban dismissed it as a “desperate” attempt by Trump to capitalize on the crypto market.

Adding to the concerns, the firm’s recent acquisition of Movement’s MOVE token sparked speculation about potential conflicts of interest. The purchase coincided with Movement’s discussions with the newly established Department of Government Efficiency, led by Elon Musk. However, Movement Labs denied any insider involvement.

As World Liberty Financial prepares for the anticipated Q3 2025 launch of its DeFi platform, scrutiny remains high. While the company insists that its treasury movements are standard practice, questions persist regarding its broader strategy and the influence of its high-profile backers.