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Universal Music and Google in talks over deal to combat AI deep fakes: Report

Universal Music and Google are reportedly in negotiations over a tool that would allow for the creation of AI tracks using artists’ likenesses in a legal way.

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Older archive item. Useful for background and entity history, but not a fresh market-moving signal.

Universal Music and Google in talks over deal to combat AI deep fakes: Report

Universal Music and Google are reportedly in negotiations over a tool that would allow for the creation of AI tracks using artists’ likenesses in a legal way.

Why this matters

This research story adds another data point to the current market tape and is useful when read alongside nearby source coverage.

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