Trump’s crypto project launches stablecoin on BNB Chain, Ethereum

The Donald Trump-backed crypto venture World Liberty Financial launched a US dollar-pegged stablecoin with a total supply of more than $3.5 million.

According to data from Etherscan and BscScan, the project launched the World Liberty Financial USD (USD1) token in early March. Former Binance CEO Changpeng “CZ” Zhao noted the project’s smart contract was deployed on the BNB Chain and Ethereum, while World Liberty said the stablecoin was “not currently tradeable.”

The USD1 stablecoin launch comes as US lawmakers consider passing the Guiding and Establishing National Innovation for US Stablecoins, or GENIUS, Act. The bill moved out of the Senate Banking Committee on March 13 and is expected to be taken up for a full floor vote soon.

Bo Hines, the executive director of the President’s Council of Advisers on Digital Assets, said he expected the GENIUS bill on Trump’s desk by June.

Former Binance CEO acknowledging the USD1 launch. Source: Changpeng Zhao

Since the launch of the platform in September 2024, many aspects of World Liberty’s intentions have been shrouded in secrecy. The project’s website notes that the US President and some of his family members control 60% of the company’s equity interests. As of March 14, World Liberty has completed two public token sales, netting the company a combined $550 million. 

The launch of the stablecoin on the BNB Chain came amid reports that the Trump family held talks with Binance about acquiring a stake in the crypto exchange and separately granting a presidential pardon to Zhao. CZ has denied reports of a deal between Binance.US and Trump and a pardon.

Before the project’s first public token sale in October 2024, World Liberty faced scrutiny from US policymakers, accusing Trump of conflicts of interest while running for office. 

Days after Trump won the US presidential election, Tron Founder Justin Sun announced he would invest $30 million in World Liberty. After Trump took office on Jan. 20 and Commissioner Mark Uyeda began leading the US Securities and Exchange Commission as acting chair, the regulator asked a federal court to pause its case against Sun “to explore a potential resolution.” 

Sun and three of his companies faced allegations from the SEC of selling unregistered securities. Other executives at crypto companies who backed Trump and Republicans in the 2024 elections — some with financial contributions — including from Coinbase and Ripple, have since seen their SEC enforcement actions dropped under Uyeda. 

Related: Trump becomes first US sitting president to speak at a crypto conference

World Liberty’s launch comes as the stablecoin market continues to grow. Online analytics platforms Artemis and Dune showed that the number of active stablecoin wallets increased by more than 50% from February 2024 to February 2025. The total market capitalization of stablecoins also surpassed $200 billion in January, with Tether (USDT) and USDC remaining two of the most popular ones on the market.

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