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'Imagine the Smell': Binance Perfume Stunt Mocked, Denounced as Sexist

Meant to celebrate International Women’s Day, a female-focused ad campaign from crypto exchange Binance appears to have backfired.

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Older archive item. Useful for background and entity history, but not a fresh market-moving signal.

'Imagine the Smell': Binance Perfume Stunt Mocked, Denounced as Sexist
Meant to celebrate International Women’s Day, a female-focused ad campaign from crypto exchange Binance appears to have backfired.

Why this matters

This cryptocurrency story adds another data point to the current market tape and is useful when read alongside nearby source coverage.

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