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Don’t Call It ‘Crypto’: How Some Blockchain and NFT Projects are Rebranding

As the bear market bites, crypto projects are abandoning terms like NFTs and Web3. Here's how branding experts think they should weather the storm.

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Older archive item. Useful for background and entity history, but not a fresh market-moving signal.

Don’t Call It ‘Crypto’: How Some Blockchain and NFT Projects are Rebranding
As the bear market bites, crypto projects are abandoning terms like NFTs and Web3. Here's how branding experts think they should weather the storm.

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This nft story adds another data point to the current market tape and is useful when read alongside nearby source coverage.

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