Don’t Call It ‘Crypto’: How Some Blockchain and NFT Projects are Rebranding
As the bear market bites, crypto projects are abandoning terms like NFTs and Web3. Here's how branding experts think they should weather the storm.
Archive context
Older archive item. Useful for background and entity history, but not a fresh market-moving signal.
Why this matters
This nft story adds another data point to the current market tape and is useful when read alongside nearby source coverage.
Original source
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