Meta gets EU regulator nod to train AI with social media content

Tech giant Meta has been given the green light from the European Union’s data regulator to train its artificial intelligence models using publicly shared content across its social media platforms.

Posts and comments from adult users across Meta’s stable of platforms, including Facebook, Instagram, WhatsApp and Messenger, along with questions and queries to the company’s AI assistant, will now be used to improve its AI models, Meta said in an April 14 blog post.

The company said it’s “important for our generative AI models to be trained on a variety of data so they can understand the incredible and diverse nuances and complexities that make up European communities.”

Meta has a green light from data regulators in the EU to train its AI models using publicly shared content on social media. Source: Meta

“That means everything from dialects and colloquialisms, to hyper-local knowledge and the distinct ways different countries use humor and sarcasm on our products,” it added.

However, people’s private messages with friends, family and public data from EU account holders under the age of 18 are still off limits, according to Meta.

People can also opt out of having their data used for AI training through a form that Meta says will be sent in-app, via email and “easy to find, read, and use.”

Last July, Meta delayed training its AI using public content across its platforms after privacy advocacy group None of Your Business filed complaints in 11 European countries, which saw the Irish Data Protection Commission (IDPC) request a rollout pause until a review was conducted.

The complaints claimed Meta’s privacy policy changes would have allowed the company to use years of personal posts, private images, and online tracking data to train its AI products.  

Meta says it has now received permission from the EU’s data protection regulator, the European Data Protection Commission, that its AI training approach meets legal obligations, and the company continues to engage “constructively with the IDPC.”

“This is how we have been training our generative AI models for other regions since launch,” Meta said.

“We’re following the example set by others, including Google and OpenAI, both of which have already used data from European users to train their AI models.”

Related: EU could fine Elon Musk’s X $1B over illicit content, disinformation

An Irish data regulator opened a cross-border investigation into Google Ireland Limited last September to determine whether the tech giant followed EU data protection laws while developing its AI models.

X faced similar scrutiny and agreed to stop using personal data from users in the EU and European Economic Area last September. Previously, X used this data to train its artificial intelligence chatbot Grok. 

The EU launched its AI Act in August 2024, establishing a legal framework for the technology that included data quality, security and privacy provisions. 

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