Samsung Brings Bitcoin Access to 75 Million People via Coinbase Partnership

Bitcoin Magazine

Samsung Brings Bitcoin Access to 75 Million People via Coinbase Partnership

Samsung has partnered with Coinbase to give 75 million of its Galaxy device owners in the U.S. access to Bitcoin and other cryptocurrencies.

The union brings Coinbase One’s premium features — including zero trading fees and boosted staking rewards — directly into Samsung Wallet, allowing users to explore Bitcoin and crypto without downloading any additional apps or moving funds across different platforms, Coinbase said. 

The integration will also connect Samsung Pay to Coinbase accounts, allowing Galaxy users to make purchases with Bitcoin and other crypto holdings in the same place they already store payment cards, transit passes, and IDs. 

For the millions of everyday Americans who own Galaxy devices, this is a major step toward mainstream crypto adoption.

For now, the pairing will start in the United States, but could soon expand globally. 

“We’re pairing their global scale with Coinbase’s trusted platform to deliver the best value for people to access crypto — starting with more than 75 million Galaxy users in the U.S., and soon expanding globally,” said Shan Aggarwal, Chief Business Officer at Coinbase.

The move highlights a growing trend in mobile finance: bringing Bitcoin and other digital assets directly to users’ fingertips. 

By embedding Bitcoin trading, staking, and payments into a device most Americans already carry, Samsung and Coinbase are removing barriers that have historically kept retail, every-day users from entering the crypto ecosystem.

For example, earlier today, OnePay, the fintech venture majority-owned by Walmart, said it will soon allow its customers to buy, sell and hold bitcoin directly in its mobile app. This access will also help bring bitcoin access to mainstream U.S. retail consumers.

It seems like Wall Street is taking crypto more-and-more seriously, and Coinbase is benefiting from the bitcoin adoption trend. 

Rothschild & Co Redburn upgraded Coinbase (Nasdaq: COIN) from Neutral to Buy today, raising its stock price target to $417, citing the company’s diversification beyond retail trading fees. 

Transaction fees now make up ~50% of revenue, while institutional adoption, crypto derivatives via Deribit, USDC distribution, and custodial services provide additional growth. 

Coinbase serves over 200 financial firms and is less reliant on transaction volume than before. Shares have gained 50% this year and closely track Bitcoin.

This post Samsung Brings Bitcoin Access to 75 Million People via Coinbase Partnership first appeared on Bitcoin Magazine and is written by Micah Zimmerman.